|
> |
Acquiring new customers can cost
five times more than satisfying and
retaining current customers |
| |
|
|
> |
A
2% increase in customer retention
has the same effect on profits as
cutting costs by 10% |
| |
|
|
> |
The average company loses 10% of its
customers each year |
| |
|
|
> |
A
5% reduction in customer defection
rate can increase profits by 25% to
125% depending on the industry |
| |
|
|
> |
The customer profitability rate
tends to increase over the life of a
retained customer |
| |
|
